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How not to Market on the net

This has all the hall marks of a scam. At the very least it is perfect example of how NOT to market yourself on the internet.

I received a email from a Yossi Rosenberg. A Regional Content Manager for ZenoRadio. Zenoradio (www.zenoradio.com) is a network of audio content targeting immigrant communities in the USA. They give dial up access to radio stations.

I was asked, that if I was interested in their service, to fill in a web form and they would get beck to me. Part of the form page included a tick box to say I had read the terms of service and agreed with them. Well I did not just tick the box, I read the 8 page document first. By ticking yes I was agreeing to start service with them, in effect sign a binding contract with them, before I got any details of the service, what I was committing to and what I would get from this.

So I looked up the web site, looked up the address given as “the principal place of business” on Google Maps and was put off the whole thing.

If you put 99 South Sixth Street, Brooklyn NY 11211 into Google maps and then bring up Street view and, OH MY GOD! A shrine to Che Guevara. A small house next to a Fitness centre that seems to run a bike shop but covered in graffiti. This is the head quarters of an international phone carrier and radio portal?

Next look at the web site of Zenofon and look at the videos.

I think the “Explanation of Zenofon commission structure” with the chicken in the back ground is less then convincing. Made by CEO Baruch Herzfeld, his name is on the domain WhoIs, so he is the one in charge, this does not look like someone who can convince anyone to deal with him. Just search YouTube for zenofon411 to see what I mean. No wait, there is “how to use the callback feature on zenofon” where he has a chicken on his shoulder.

The domain was registered in June 2011, 11 months ago. The address given in the registration is the 99 south street address.

So I wrote back, not filling the form saying that I would not agree first to something I did not have full information on and asking a few questions, and saying they could call me if they wished. As it was 9pm in New York by then I did not think I would hear for a while. But at 1am New York time Yossi phoned me on my mobile while I was in a street market, so I was not really ready. He explained how they make money and they were not selling adverts yet, skipping over the fact that, that meant I would not get any income through revenue shearing, as talked about in their letter. He did however say that their real offices were at 1 Penn Plaza, in the heart of Manhattan. I know 1 Penn Plaza, having had business dealings with a company there in the 80’s. But the rest of the operation does not inspire confidence. 

What Zenofon & ZenoRadio are doing is exactly how not to go about marketing on the net to anyone who knows anything about the net.

One Party Game

Anyone who has seen the BBC TV series “Yes Minister”, episode called “Party Games” will recognise the process going on in Hong Kong leading up to the “Election” of a new Chief executive.

In Party Games, the Prime Minister resigns and the party has to go through a selection process to find new leader and hence PM. There are two main candidates, who would tear the party apart if either won. But one was OK as Chancellor of the Exchequer (British finance minister), even though he had had some girl friends, including a shady lady from Argentina. The other was Foreign Secretary, but he had some shady financial dealings which would not be good if he was First Lord of the Treasury (Another name for Prime Minister).

This is mirrored in the present situation where one candidate has had make that walk to the cameras and microphone with his wife gripping his hand tightly to explain that the affair that has been exposed in the press is all over and her has explained to his wife, who understands and there is no problem with their marriage.

The other candidate, coming from a business background and ahead in the polls, is dogged by allegations about his finances and conflicts of interest in his previous public life.

In the TV series, Jim Hacker becomes the compromise candidate and Prime Minister after talking to the two front runners and getting them to stand down. But in present day Hong Kong, the third candidate will need something better than the “Euro Sausage”, to propel him into a winning position.

But what would be an equivalent of the Euro Sausage in Hong Kong? Well as anything Euro in the UK is about bashing Europe and if possible the French, the Hong Kong answer would be mainland people, so there are plenty of targets available and growing every day. From the distortion of home prices by mainlander buying homes in Hong Kong, to mainland women coming to Hong Kong to give birth in A&E, and the recent name calling over Local People objecting to a mainland girl eating noodles on the MTR, which is not allowed. The MTR is a clean, nice smelling place, not at all like the smell of urine on the London underground. Local people would like to keep it that way and there are regular announcements that “Eating & Drinking are not allowed in the paid area of stations or on trains”. So when news of the Hong Kong people objection to the girl eating reached Beijing, one academic rounded on Hong Kong’ers calling them “British running dogs” and supporting the mainland people’s right to make a mess anywhere they please. Thereby reinforcing the view that you can take the mainlander out of the village, but you cannot take the village out of the mainlander.

So number three may have a chance, with so many open goals to shoot at, but then he would have to work with the mainland government. Not a problem for a UK Prime Minister, who can veto European decisions, but a big problem for a Hong Kong Chief Executive.

The “Election” process here does not take anything as long as electing an American president, but is still due to drag on a little more as we wait and see who gets to replace Bow Tie looking for Snakes next February 10th.

The Weekend Visitors

It used to be that it was only on Friday that a large portion of China (population more than you can count to in your lifetime) descended on Hong Kong (the small dot at the bottom of China, population 7 million) to buy up all the mobile phones and baby milk they can carry, push up hotel prices and generally get up the noses of the locals. But now it seems to be any day of the week, and why aren’t their children in school? Or is this an educational trip?

They can be easily spotted by the way they walk so slowly, spread out across the full width of any walk way they are on, are always pushing suitcases, and as I said, have lots of kids with them.

This has meant that hotels at the weekends are full and more are being built to lodge them. If you have relations coming to Hong Kong for a family event, the cost of accommodation will make you wince. It also has the effect of making other visitors trade up. Some of the mainlanders go into the bottom run of places to stay, displacing the visitors who would have stayed there upward to the next tier up of hotels. That results in overseas visitors get bumped upwards, and making their visit more expensive, discouraging tourist from stopping over on their way from Europe to Australia.

There have been other consequences of this mainland invasion is that property prices are rising. But then Hong Kong people have done the same, with weekend apartments in southern Guangdong province, just across the border. But in Hong Kong the cost of housing was already high, and land is limited.

So there is the age old problem of the prosperity from the RMB the mainland people spend here, versus the inflation they are causing. Their rudeness against the jobs they create managing the queues outside Gucci & LV.

There is also the continuing question of where do they get the money from? A job that in Hong Kong would pay $8,000 or $9,000HKD, in China would only rate 1,000RMB ($1,200HKD), so how can they afford all the mobile phones and the handbags?


New Web Site

The new Apple-FM website is now online @ www.apple-fm.net (or .com)

Please take a look and let us know what you think of it.


The audio server will be moving soon too. We hope on December 1st. This, we hope, will improve the audio quality and stop the breaks we have had in the past few weeks.

The machine we have used for Apple-FM has been the same for the past 7 years. So it has done well.

New test stream

Not yet in our LISTEN page is a new test stream

48K AAC+ Stereo

http://174.37.194.139:8188/listen.pls

Please give it a try.

We would welcome your comments on the quality.

Don’t forget you can also keep up to date with Apple-FM via our twitter feed @applefm or our facebook page at facebook.com/applefm.net

The way you listen to us has changed

We have been working on the Apple-FM distribution servers, the way you hear us. Ever since we started Apple-FM, we have rented servers from other people, but now we have enough listening to run our own servers.

So from now we will be our own masters, and dealing with the data centre directly.

So, hopefully without you noticing, all the settings that send you to a stream have been changed and if you listen to us now you will get the new machines.

However this may take 24 hours or more to get to all corners of the world as local DNS servers update. PCCW here in Hong Kong is all ready connecting to the right machines.

The old servers will work for a few days, until we are sure the world has caught up.


A new Italian Steak House in Causeway Bay



Manzo is the newest of Dining Concept’s chain in Hong Kong.

This Italian steak house not only features Dining Concepts (DC) usual high standard of décor and service, but grass to plate management of the meat served.

In the past Dining Concepts have brought restaurant formats to Hong Kong from the USA and worked with top chefs to create a new unique experience. But for their new offering they have contracted with a cattle ranch to bring their Angus beef to the tables in Causeway bay, ensuring total control over quality.

The beef we were served was top quality not only in texture but also taste, and was being snapped up as fast as they could cook it by the other guests.

The other great quality of Dining Concepts meal is the staff. We have all been to eateries where they concentrate on the food and the staff makes you feel that a return visit can be missed. But the staff at Manzo and the other DC establishments do make the visit. Smiles, care and “never too much trouble” attitude shine through to make it a truly repeatable experience.

Chef Antonia Ferreira, hailing from Hong Kong, has spent 2 weeks at the ranch where the choice beef is reared, and we can vouch for the quality proving that Canadians can make more than just bacon.

Manzo can seat 120 on the 11th floor of Time Square, Causeway Bay, Hong Kong, from noon to 3pm and 6pm to 11pm, and noon to 11pm at weekends and holidays. Call 2735 3980 for reservations. As well as the contracted beef, you can also choose meat from Australia and the USA, with a set lunch starting at $98HKD.

Audience Growth

Another bumper month in May. Our audience grew over 40% (depending on how we measure it). 41.31% or 44.21%. Think I prefer 44.21%

This Audience figures research is interesting stuff. Looks like, if we keep on at this rate of growth, we will have more listener hours than some UK commercial stations next month.

The side effect of the rise in listener hours is that Apple-FM costs more to run. We have to pay more for the data we send to you, our listeners, so the 44% growth is in the amount of data we are using, so is real growth and not an estimate.

Some of the growth in the past month is from the Android App, and from iTunesRadio listing us. Apple-FM, right now (as this is posted), has listeners in Turkey, Sweden, German, Italy, Norway, Russia, Australia, China, Brazil, the USA & Canada, amongst others.


Android App 1.6 available

Version 1.6 of the Apple-FM Android App is now in the Android Market and ready for you to download and install. This fixes small problems with Android v2.2. With over 1000 downloads we hope you find it of help.

We would urge all users who already have the app to upgrade to the latest version.

If you have any problems please email us or use the contact forms on the websites. Also if you have a review, please post it to the Android Market.

The Apple-FM App is developed by AndroidHK.com



Download Stats

Interesting looking at the stats for downloads of the Apple-FM Android App. Looks like we are popular with Samsung Tab users, the largest product group with 13.5% of the downloads.

Only 18.7% of the downloads are here in Hong Kong. Welcome to our South Korea users as well as those in Russia, India and The Netherlands.

The Apple-FM Android App is being refined and improved for some versions of Android that have some problems.

The Apple-FM App is developed by AndroidHK.com